Blu-ray discs are now available for free in-store exchanges on Blockbuster Online Total Access plans. Customers can have unlimited exchanges with premium plans or 2-5 in-store exchanges with regular plans. A great summary of the Blockbuster service can be found here.
This is a big advantage for Blockbuster over Netflix, which has stated it will soon be raising subscription prices for those who wish to rent Blu-ray through its service.
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