Walmart has a rollback deal on the Magnavox NB530MGX Blu-ray player for only $98–the cheapest price we’ve seen yet on a Blu-ray player. The deal can only be found in-store, so you might want to call ahead to check for availability.

There’s a new entrant into the bargain Blu-ray player field. Meijer has introduced the Curtis Mathes Blu-ray player for $99 (that’s base price, not sale price). It has 1080p output, DVD upconverting, Dolby Digital audio, and an Ethernet port for service (which makes it a Profile 1.1 player since it can’t connect to the Internet).

No professional reviews yet, but the reviews at Meijer.com give it an average of 4.5 stars.

Link:

Meijer.com: Curtis Mathes Blu-ray Player for $99

Sears.com has a refurbished Magnavox RNB500MG9 Blu-ray player for only $99.00 (while supplies last). This is the first $99 Blu-ray player from a major retailer that I’ve heard about. The player is Profile 1.1 with 1080p output and upconversion.

Link:

Magnavox RNB500MG9 Blu-ray player $99 at Sears.com

Not to outdone by Walmart, Best Buy is offering their entry-level Blu-ray player, the Insignia NS-2BRDVD, for $129. However, unlike Walmart’s $128 Magnavox, this is advertised as a sale price.

Link:

Insignia NS-2BRDVD Blu-ray player for $129 at Best Buy

CNET review of the Insignia BS-2BRDVD Blu-ray player

Bargain Blu-ray players just received a new record low price with Walmart selling the Magnavox NB530MGX Profile 1.1 player at $128 as the base “non-sale” price. The online store is showing it as sold out, but it’s widely available in Walmart brick and mortar stores as well. Enter your zip code into the Find a Store search box to find the nearest to you.

This new low pricing leads me to think that Blu-ray players are going to go for $99 on Black Friday for 2009.

Links:

Magnavox NB530MGX $128 at Walmart.com

Save on Rollback Electronics at Walmart.com!