Not to outdone by Walmart, Best Buy is offering their entry-level Blu-ray player, the Insignia NS-2BRDVD, for $129. However, unlike Walmart’s $128 Magnavox, this is advertised as a sale price.

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Insignia NS-2BRDVD Blu-ray player for $129 at Best Buy

CNET review of the Insignia BS-2BRDVD Blu-ray player