SEO or Search Engine Optimisation, is one of the online marketing techniques. It is a technique on how search engines like Google can easily find your website or web page. There’s a lot of search engines like Google, Yahoo, Bing, Yandex, etc. but I choose Google because almost 90% of research is done on Google.
SEO is not dead. It is just that some old techniques are almost gone. It changes almost every day but new strategies are coming out. The only constant in SEO is changing.
Some traditional marketing strategies are slowly dying but online marketing strategy is still here to stay. This is why many businesses in Sydney turn to digital marketing and use SEO to their advantage.
SEO in Sydney
The good news though is that the best SEO Sydney company is always prepared for any changes that will affect the strategy or techniques in the digital marketing plan of their clients. These changes are due to several factors. One of them is of course the constant changes in the algorithm that search engines like Google and Yahoo use to rank Web pages.
SEO old techniques
Years ago, SEO was just focused on adding keywords to title tags or within the text of content. Then you would need to do an On-Page SEO moves. These include the internal linking of your Web pages so customers can easily directed to the different parts of your website. By doing this, it can eventually build links and increase your pages’ search ranks.
On-page SEO – Simply telling the reader and Google that you have everything that they’re looking for on your Web pages.
As the years go by, because of massive changes in Google search systems and other search engines, SEO Sydney experts need to change their strategies too.
SEO Important Factors for Ranking
Google uses over 200 factors to determine what is relevant to its algorithm. That’s the reason why business owners hire SEO experts. Below are the important factors to keep your site on the first-page search.
- Relevancy: This means your website information is exactly what the searcher is looking for
- Front-load your keyword in your title tag: Put keyword at the front of the sentences, heading, or in paragraph
- Usability: That means, if the searcher clicks your site, the information can immediately find on your site. The topics are easy to find and properly arranged.
SEO services Sydney is to provide value not only to your business but to provide value to your customers too.
Big or even small companies want their business to be on top or at least to be on the top 3 ranks of google because these top 3 organic results get the 70% of all the clicks.
SEO helps your website or web page to rank higher in search engine results. To be on top, means more traffic or more people to find your business. The more traffic to your sites means the more possibility for paying customers.
If your site is not showing on the first-page search results, that means almost 96% of your customers will go to your competitors.